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Connecting blue and green Posted by on

Some have traditionally tried to portray environmental causes as anti-business or too costly. But an interesting campaign in a former steel town in Pennsylvania is making a strong case for a connection between environmental protection and creation of traditional manufacturing jobs.

Named Carbon Caps=Hard Hats, it uses a charismatic Mayor who defies several stereotypes to make the case. There are several very effective video spots that have been produced.

Here's one of the ads. Others can be viewed here.


Here's a primer on Carbon Caps, excerpted from the site:

What is a carbon cap?
A Carbon Cap is a limit placed on carbon pollution. A national limit is set and carbon allowances (emission permits) are auctioned or allocated to companies. Companies that can reduce their emissions cheaply can make money by selling their extra allowances to others. This ensures overall emission reductions are achieved at low cost. And it gives everyone a profit motive to reduce pollution as much as possible. (Only large polluters are regulated under a Cap.)

New jobs americans [sic] can do tomorrow
Take the wind turbine. It??s a machine. Americans are good at machines. A typical wind turbine has 8,000 parts and is made of 250 tons of steel. Somebody??s got to make that steel, fabricate those parts, assemble those parts, deliver the assembled turbine to a wind farm, erect the turbine and manage the wind farm. That??s a lot of jobs right in the American workers?? sweet spot. And this is just one example. A Carbon Cap will create demand for energy efficient windows, LED lighting, ball bearings for turbines and thousands of other products. And by starting now, we??ll make sure these products are made here and exported all over the world. Instead of becoming more products we have to import.

New jobs create more jobs
Imagine a place like Braddock, Pennsylvania with new investments to supply clean energy industries. Once workers start bringing home paychecks, they start buying again. Making wind turbines is hungry work. The diner and the grocery store get busy again. The diner and grocery hire more workers. Those workers need clothes and cars and computers. Suddenly a dying town is a thriving community again.


TAGS: Jobs



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